The Audience Business’ portfolio of marketing, market intelligence and market research services is available to non subscribing arts organisations.
Marketing Services
Marketing Audit
Preparation of a confidential statement of your approach to marketing and audience development, documenting resources, priorities and targets in a format that can be used for a range of internal and external reports to stakeholders.
Marketing & Audience Development Strategies
The Audience Business can help you with in several ways.
- Update an existing marketing or audience development plan
- Develop a framework for a new plan, including a fully integrated evaluation checklist
- Facilitate marketing and audience development planning sessions.
Marketing and Audience Development Campaigns
We can work with you to finalise your objectives, approach (including evaluation) and action plan, as well as market testing any preliminary tactics.
Skills Development
We can provide a range of presentations and half day sessions – including Introduction to Arts Marketing, Introduction to Audience Development, Introduction to Commissioning Market Research – tailored to your organisation’s (or group of organisations’) needs.
Web Listings
www.wizkidz.org.uk is our website for family arts events. If your arts organisation has something on for the under 12’s then contact us to find out how you can promote it through wiz kidz.
E-bulletins
The Audience Business sends a range of fortnightly email bulletins to students, arts workers, and wizkidz parents across Edinburgh.
Call 0131 243 1430 to find out more.
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